How to Nail a Creative Collaboration + Styling Monochromatic Outfit

/ 12:01:00 pm

I love collaborations but I'm sure you may have already noticed. I find that it's a great way to spice up content, keep you guys entertained, learn something new and in the Instagram world increase one's engagement and reach overall.

However, how does one effectively nail or have a successful collaboration, especially in the creative community? And by the creative community, I'm looking at amongst bloggers, influencers, vloggers, photographers, stylists, makeup artists, etc.

1. Have an Idea
For such collaborations to be successful there has to be an idea, a concept that one has in mind. For this shoot, the goal was to have a burst of different colors in monochromatic looks. We then discussed locations etc

2. Get Your Crew
This is actually the most important aspect of collaboration and often times even precedes having an idea. In the case of this collaboration, I came together with my bloggers and we discussed the idea of a collab before the concept was birthed. In my experience collaborations are generally more successful with people you've already connected with online. So as a blogger, it would be fellow bloggers who comment on my posts, or we talk on DM. However, there are cases where reaching out to complete strangers could work, it all depends on the approach

3. Send a Pitch
This is quite simple once a relationship has been established so just do it! Once you decide which platform (email or DM) to reach out to this person, send an email explaining your idea.

4. Plan, Plan, Plan
This is so important, in fact, it can not be under-stressed. I've had failed collabs or collabs with poor quality images because of a lack of planning. For this collaboration time was set, location picked, outfits sorted and even photographers. We could have gone a step further by having posting ideas, specific locations to use and even etc. The better you plan, the better the outcome of the shoot. trust me

A few things to keep in mind:
  • In as much as you plan, things will not always work accordingly and that's okay. Make adjustments as you go.
  • People will fail you. On the day of this shot, three people canceled at the last minute. It was completely unexpected but we made too
  • Finally, have fun, yes we want to create something amazing but if you don't enjoy it'll show through in the content you create. 

Photography by Victor Audu and Bunmi Images

These images were shot in 2019 as part of a collaboration with fellow Abuja bloggers, By Tonye, Deb Writes Blog and Opeyem's Diary. I'm excited that they are finally making it here. And what better time truly than on the occasion International Women's Day.  I'm both excited and thankful that I'm surrounded by amazing women in my industry who are doing great things and making major moves. 

Till next time guys!

I love collaborations but I'm sure you may have already noticed. I find that it's a great way to spice up content, keep you guys entertained, learn something new and in the Instagram world increase one's engagement and reach overall.

However, how does one effectively nail or have a successful collaboration, especially in the creative community? And by the creative community, I'm looking at amongst bloggers, influencers, vloggers, photographers, stylists, makeup artists, etc.

1. Have an Idea
For such collaborations to be successful there has to be an idea, a concept that one has in mind. For this shoot, the goal was to have a burst of different colors in monochromatic looks. We then discussed locations etc

2. Get Your Crew
This is actually the most important aspect of collaboration and often times even precedes having an idea. In the case of this collaboration, I came together with my bloggers and we discussed the idea of a collab before the concept was birthed. In my experience collaborations are generally more successful with people you've already connected with online. So as a blogger, it would be fellow bloggers who comment on my posts, or we talk on DM. However, there are cases where reaching out to complete strangers could work, it all depends on the approach

3. Send a Pitch
This is quite simple once a relationship has been established so just do it! Once you decide which platform (email or DM) to reach out to this person, send an email explaining your idea.

4. Plan, Plan, Plan
This is so important, in fact, it can not be under-stressed. I've had failed collabs or collabs with poor quality images because of a lack of planning. For this collaboration time was set, location picked, outfits sorted and even photographers. We could have gone a step further by having posting ideas, specific locations to use and even etc. The better you plan, the better the outcome of the shoot. trust me

A few things to keep in mind:
  • In as much as you plan, things will not always work accordingly and that's okay. Make adjustments as you go.
  • People will fail you. On the day of this shot, three people canceled at the last minute. It was completely unexpected but we made too
  • Finally, have fun, yes we want to create something amazing but if you don't enjoy it'll show through in the content you create. 

Photography by Victor Audu and Bunmi Images

These images were shot in 2019 as part of a collaboration with fellow Abuja bloggers, By Tonye, Deb Writes Blog and Opeyem's Diary. I'm excited that they are finally making it here. And what better time truly than on the occasion International Women's Day.  I'm both excited and thankful that I'm surrounded by amazing women in my industry who are doing great things and making major moves. 

Till next time guys!
Continue Reading
Strobrie is one of the best places in Abuja, to get amazing pastries! Not only is their carrot cake the best ever, but they also offer various cheesecakes which are just as scrumptious, with the blueberry cheesecake being my favorite. I've actually been there before and wrote a review here all about these pastries. Recently, the owner of Stobrie, Joanne Aipoh also a pastry chef, in collaboration with Chef Thabo Phake, introduced a savory menu offering lunch and breakfast options. I stopped by to try it out and here are my thoughts!
Savory Food/ Menu
I ordered the Beef Ragu. I loved how tender and flavorful the beef was, this was a refreshing contrast to the chewy tough texture that I'm used to with Nigerian beef. The veggies used were also very fresh and the cheese gave it an interesting taste. Every component of this dish really worked so well together. I only wish it had a bit more of a kick to it with more pepper. I mentioned this to Chef Thabo and was informed that next time I can actually request for it to be spicer, how great is that! I wouldn’t mind a little more food portions too.
  I drooled over this beef burger which wasn’t my order but the patty looked so juicy and I can’t wait to try it out when next I go there. As an aside, I also tasted the best fries ever! It was the Sumo Fries which came with a friend's order of Suya Yakitori Chicken (pictured below) and it was amazing. It was crunchy on the outside and soft and flavorful on the inside.  I found out that the potatoes go through a process of being boiled first at a certain temperature then fried twice and frozen, this explains the distinct difference! Please try this when you stop by, it's so worth it. 


Drinks/ Dessert
I had a Passion Fruit Lemonade and a Strawberry Cheesecake, the cheesecakes at Strobrie are always a good idea. 

Ambiance
The place has such a relaxing and green atmosphere given the plants at every corner. Some of these plants are actually on sale. Strobrie would make a great quiet spot to read a good book or meet up with people. There is also free WiFi!.


Final Thoughts
I’m really excited and pleased with the new menu. We now get the best of both worlds with amazing pastries and savory dishes. I'm even more excited to have followed the growth of this business from its humble beginning on just social media to now having a bigger space and serving as a fully-fledged restaurant, congrats Joanne!

Chef Thabo
 Joanne, pastry chef and the owner of Strobirie
Photography by me using an iPhone 7 plus


Strobrie is located at  Cottage One, HFIA Garden, off Tafawa Balewa Way, Garki, Abuja.  Y’all should definitely stop by, try this new menu and be sure to get yourself the carrot cake or any cheesecake. Also let me know your favorites! Ever been to Strobrie? What did you have?

 Till next time guys!
how to style Plaid tartan blazer jacket
how to style Plaid tartan blazer jacket  with denim

The New Year may already be well on its way but in the spirit of keeping to the annual blog tradition, this post is a recap of my 2019 from major highlights with a focus on the Blog. I love doing these posts and going back to read them because it's such a great way to document growth! One can easily forget how much has changed positively until you look back, my previous year in review posts of 2014, 2015, 2016, 2017 and 2018, proves this. I quite impressed at the fact that I've been so consistent with this  Now without further ado, let's hop right into this, shall we?

1. More Money, More Money
In 2019 we cashed out okay! It may not have been huge money guys but it's really exciting and humbling to see all the amazing opportunities that came through this platform which started out as solely a hobby! From hitting a six-figure deal, a first for me, to finally being able to actually sustain this blog after years of investments, it's amazing. I'm so thankful to you guys for sticking with me all these years. It hasn't exactly been easy, heck I almost quit, doubted my worth even but I pushed and finally it's paying off! Praise God!

Related: Blogging I Quit!






A post shared by Abuja Blogger | SARAH (@princessaudu) on


2. Lagos Fashion Week
I visited Lagos for the first time and was able to attend Lagos Fashion Week 2019, finally after years of following it online. It was exciting to see and talk with some of my favorite social media people all in one place and explore a new city. I created a bit of content from this trip, check it out below:



3. Collaborations
In 2019, I did a good number of collaborations but my favorite so far and ever had to be this one below showcasing one of my favorite things, colors! And with some of my favorite Abuja based bloggers too. I never got around to posting it on the blog for some reason. As a matter of fact, the post is still sitting in my drafts but this year is the year we finish what we started! So look out for this post and tips on how to pull off a creative collaboration.



4. New Platform
I launched my Youtube Channel towards the end of the year. I'd never thought I'd do this, however, seeing the takeover of video content, and the fact that I delved into style videos, I thought this move would be a great extension of this blog, my brand, my content. Presently my goal with this channel is to focus on things that I already cover on this blog from fashion, faith, down to Abuja living but just through video content. Definitely check out my channel and subscribe here!
how to style Plaid tartan blazer jacket with denim
Photography by Ruth Audu


All in all 2019 was a good year, especially on the blog. I may have stepped away from this platform, and focused more on Instagram which was mostly due to blogs dying out and Instagram taking over. I'm so thankful for all the growth. In writing this I've realized that I've been blogging for 6 whole years! And 2020 will make it 7 years, wow! This blog has been one of the most consistent things in my entire life apart from God and my family.

On this note, I'm ending this post wishing all of you, my beautiful people, a Happy New Year! I pray that this year will be your best yet. Now I know that the devil may try it but we are more than conquerors through Christ Jesus! I hope your 2020 is already off to a great start and if not, just remember that it's not how you start but how you finish!

How was your 2019? Any highlights or major moments? I'd love to know!

Till next time guys!

Christmas Outfit

A few years ago, this post would have been titled my thoughts on the Nigerian blogging scene or blogosphere in 2019. However over time so much has changed from what it was before. I'll be sharing my thoughts in this connection but first, while in Lagos, I got together with Lade's Blog for a Christmas/Holiday Themed Collaboration. If you recall, Lade was my roomie for Lagos Fashion Week. Let's get into my thoughts.

The Annihilation of Blogs 
A lot has changed in the industry. This year more than ever saw the deaths or should I say annihilation of blogs. I’ve had several discussions with people who beg to differ on this but the reality is that blogs are not what they used to be. Some of my favorite blogs such as Cassie Daves and Mind of Amaka have in fact reduced their posting consistency. And I totally get it. Personally, I’ve noticed a decline in readership on my platform thanks to Instagram which is the new blog. Not to mention most Nigerian brands would rather opt for IG promotion as opposed to blog promotion. Instagram has honestly taken over so much so that we now identify people as creatives, influencers as opposed to the term blogger (I still prefer blogger though). While I do believe it is still important to have your own space on the internet, it can be discouraging seeing less or no feedback from blog posts. Especially since writing blog posts take more time and effort to produce. Nevertheless, I still plan to keep blogging, albeit not as often as before. My goal now is to focus on helpful and shareable content that y’all either resonate with or ranks high on search engines.


The Rise of YouTube
This year was monumental for the growth of YouTubers based in Nigeria. I discovered new amazing vloggers such as Vivian Okezie, Em Etetim and Tayo Aina who were churning out, amazing content left and right. I’m so excited about their growth. Your girl also recently joined YouTube too because let’s face it, video content is taking over. And as a business-minded creator, I love the fact that with YouTube one has a bit more control as regards monetizing one’s content.

Content Creators Switching Up
Now more than ever with the new algorithms, a lot of content creators, bloggers, influencers, etc. have diversified and even taken a step back from personal content creation to focus on other ways to make money from this industry. I saw a lot more people offering courses, services such as social media management, etc. or even pushing their businesses. This is much needed given the fact that a lot of Nigerian brands are still yet to fully embrace the costs of content creation. Plus content creation consumes money and can, in turn, be discouraging when the investments are not paying off either in cash, kind or recognition.  

Photography by Sogie Snuggles

More Opportunities
Now for old bloggers/creative like myself (all praise to God), this was a year of so much growth. No jokes guys! After years of investing, 2019 proved to be awesome in terms of monetization and greater opportunities. Sure we have a long way to go as regards getting paid accordingly like our counterparts abroad but the industry has come a long way. Content creators are now being carried along as important stakeholders in this industry. More businesses are opening up and recognizing the importance of social media promotion. The ever-changing IG algorithms continually threaten this growth but we keep persisting.


 In conclusion
 All in all, there was much growth this year on the creative scene in Nigeria and I’m excited to see what 2020 holds for this industry. In subsequent posts, I’ll be expanding more on my growth/opportunities as a content creator in 2019.  Lade shared 8 Important Lessons Blogging Has Taught Her, definitely head over to read the post now!
  
Btw, I shared the behind the scenes process of creating content in Lagos, in a VLOG on my Youtube channel, check it out. Be sure to subscribe to my channel!

Till next time guys!

Instagram